Center for Injury Prevention and Policy Launches State-Wide Campaign to Reduce Traumatic Injury

For immediate release: January 31, 2018


Lisa Clough

[email protected] | 410-328-8919

Public education campaign aims to reduce the leading cause of accidental death and disability, inform public of prevention programs and resources

January 30, 2018 (Baltimore, MD) – The Center for Injury Prevention and Policy (CIPP), the patient support and community advocacy program of the R Adams Cowley Shock Trauma Center,  University of Maryland, today announced the launch of a year-long public education campaign to reduce the incidence of preventable traumatic injury.  Until the age of 45 injury is the leading cause of accidental death and disability and the campaign’s goal is to educate the community about programs and resources available to keep them from experiencing these life altering events.

“Trauma comes in many forms, from domestic violence and motor vehicle collisions, to falls, gun-shot wounds and stabbings,” said Dr. Carnell Cooper, Medical Director of CIPP. “But no matter the cause, traumatic injury is most often unexpected and will change a person’s life forever. Through this initiative, we want to help the community understand how to prevent traumatic injury, but to also know that there are programs and resources available to assist them if they should need it.”

The most common causes of admission to R Adams Cowley Shock Trauma Center are traumatic injuries from motor vehicle collisions (37%), falls (32%) and violence (21%-includes gun shots, assaults, and stabbings).  And while Shock Trauma saves the lives of 96% of its patients, the majority of injuries are preventable and often leave patients with physical debilitations ranging from paralysis to traumatic brain injury, as well as deep psychological and emotional scars.

To help reduce the incidence of traumatic injury, for each month in 2018, CIPP will roll-out a topic specific communications effort to address the leading causes of traumatic injury in the state, and will engage in a wide variety of public education and outreach activities to educate and inform the public about these matters. These topics also align with national health observances which bring heightened awareness and visibility to these issues.

January                Prescription Drug Abuse Prevention

February              Teen Dating Violence

March                   Violence Prevention

April                       Distracted Driving Awareness

May                       Surviving Trauma

June                      Water Safety

July                        Fireworks Safety

August                  Drive Sober or Get Pulled Over

September         Fall Prevention

October               School Safety

November          Holiday Blues

December           Drowsy Driving Prevention


“Our commitment is to create a healthy community free of preventable injury,” said Tara Carlson, Director of CIPP. “Through our community education and outreach programs we reach tens of thousands of individuals each year, and we want to expand that reach through this focus on prevention and providing vital information about the major causes of traumatic injury.”

In addition to the communications campaign and community outreach, there will also be a new website: where the public can learn more through informational factsheets and videos, and register for programs such as Stop the Bleed. In addition, all 14 University of Maryland Medical System hospitals throughout the state will participate in the campaign by having educational resources available to their community.



Center for Injury Prevention and Policy

In 2011, the R Adams Cowley Shock Trauma Center created the Center for Injury Prevention and Policy (CIPP). The CIPP represents a multidisciplinary team focusing on injury trends, and developing prevention education programs for the State of Maryland. The established mission of the CIPP is "to reduce preventable injuries and violence and reduce the consequences while establishing a culture of injury prevention in Maryland." CIPP's vision is to put an end to preventable injuries for Maryland citizens. Injury is a public health issue and efforts need to be made to keep Marylanders and all Americans safe from preventable injuries and violence.

This initiative is part of a defined partnership with the community, school systems, legislators,  businesses,  the Department of Juvenile Services, the Department of Parole and Probation, public and private schools, the State's Attorney's Office, and the Maryland Institute for Emergency Medical Services Systems. Our prevention programs are targeted to middle and high school students, high risk adolescents and adults. Career education programs are also available for high school students interested in healthcare.

The prevention staff provides scientific presentations, participates in various committees, task forces and coalitions on distracted driving, impaired driving, violence and injury prevention, and fall prevention. CIPP’s commitment to prevention is apparent and is funded by grants and donations. With your support and partnership more people can be reached to reduce preventable injury and death in Maryland.


R Adams Cowley Shock Trauma Center

R Adams Cowley is considered the father of trauma medicine and gave the world the concept of the Golden Hour. The Shock Trauma Center is the nation's first and only integrated Trauma Hospital. We are dedicated to treating the severely injured and employ groundbreaking research and innovative medical procedures with one goal in mind -- saving lives.

For more than 40 years, the R Adams Cowley Shock Trauma Center, University of Maryland has been a worldwide leader in trauma care. Shock Trauma is the heart of Maryland’s exceptional Emergency Medical Services (EMS) System — the first coordinated system in the country and a national model of excellence. Shock Trauma is the primary adult resource center in the state of Maryland and is charged with treating the most severely injured and critically ill patients. Approximately 96% of patients brought to Shock Trauma survive their injuries. To date, more than 150,000 people have been cared for at Shock Trauma.

Shock Trauma is proud to stand as a cornerstone of Maryland's EMS Trauma System. Every patient we touch is part of a web of life -- of hopes, fears, possibilities and dreams. For every heart that we keep beating, there are many others that we save from breaking.